StartUps (part 1)
Hearing this word, don’t we get a sense of risk and a feeling of peril?
But if we go by the current trends and the growth rate of start-ups, one can easily negate the risk factor in the area of startups.
And the concept of startups and entrepreneurship is almost the same, where one or more people work towards the building and growth of one idea.
Well, if you have a strong base and your idea stands out, then there are various investors looking out for you.
These startups answer and fulfill one demand or the other which the customer may or may not be knowing about. When it is carried out with the best strategy when the idea on the paper takes the perfect physical form then with the best strategies it can gain a wide number of followers and audience.
The main key to the successful completion of the process of the idea into an organization is a very long way and a long process which has various twists and turns as well as levels including the number of risks and rewards.
In this process, the art and power of marketing cannot be ignored. And by marketing one cannot be just restricted to one mode or one media. One has to cover all the areas including the offline as well as online areas.
One should maintain and promote the company in every way possible. But with a straight and logical plan, first one needs to select its audience. Then after the segregation, one should take care of the media that their target audience is using the most. This can vary from print media to radio and to television and Social Media.
But if we talk about online marketing, using Google and Facebook tools for marketing your products and services is the right path to take. When it comes to Facebook most of the population is registered there. It is one of the most viewed and used media platform today. It has various plans and schemes for your unique brand promotion.
Startups can only be successful when all the components work together in a systematic and logical way. And in this sense marketing is one of the most inevitable components.
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